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London
Sydney
119 Alexander Street,
Sydney, New South Wales,
2065
Sydney, New South Wales,
2065
+61 416 122 553
A good store launch does more than attract a crowd and get the tills ringing on the first day. It establishes the business, makes it part of the community, and gives customers an experience, not just a transaction.
So when Vans asked us to conceptualise and create events for a string of new stores throughout the UK & Ireland, we wanted to do more than just draw the crowds, and offer them an incentive to buy.
We embraced the Vans brand, bringing fun and a little rebellion, while celebrating each store’s local community. Teaming up with local artists we created six bespoke designs, linking the Vans brand to each store’s local community.
Local artists
Each of the local artists' Vans artwork was used to produce a limited edition set of patches, stickers and pin badges, available in stores for one day only. During each event, the artist would be on hand to personally customise tote bags with the designs.
This was a huge hit, as customers queued out the door to have their new purchases customised with the one of a kind art work.
Keeping it local
We also invited customers to feast on locally sourced beers and pizza, while playing ping pong for huge in store discounts. Each store launch saw a record number of visits tracked through in store technologies.
