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London
Sydney
119 Alexander Street,
Sydney, New South Wales,
2065
Sydney, New South Wales,
2065
+61 416 122 553
The Brompton community varies from busy city commuters to dedicated brand enthusiasts. Engaging these different audiences requires a range of events and touchpoints, from junction stores to race days to online experiences.
Brompton asked us to build a global framework for these events, along with a design toolkit to help markets activate them.
Built on the brand
Leveraging Brompton’s five brand pillars; Challenge, Explore, Test Ride, Learn, and Change, we developed an event framework and visual identity for each pillar. This enabled us to engage each audience authentically, and strengthen the iconic brand.
Challenge
For the challenge pillar, we wanted to inspire people to push themselves and have fun along the way. Journey through your city and discover unique locations only accessible with a Brompton. We’ve reimagined a British classic for the modern-day urbanite.
Explore
Encouraging people to be curious and seek out new adventure with Brompton. Join Unfold and enjoy weekly ride outs discovering new and exciting spaces in your urban oasis.
Test Ride
You have to experience a Brompton for more than a few moments and as part of your everyday, to see it’s an exciting lifestyle change not just a great ride. Feel the freedom of unlocking your city that this unique product can deliver.
Learn
Open up your mind and discover more, because knowledge takes us further. Brompton are hosting a series of workshops, learn and get inspired by great thinkers and achievers.
Change
Inspiring our community to question the everyday, and join with Brompton for Change to deliver a better future for all. Make your pledge, play your part and contribute towards the cause. Safer roads, reducing pollution, or relieving congestion in your city. How will you help change?
